CROCHETOWN ;/ | beldesigns

PACKAGING

DESIGN

STUDIO III

PROJECT 2

PROJECT 3

project info

Project Background

Crochetown is a fictional brand created for a Studio III project 2 & 3 to explore sustainable packaging design and marketing. The brand offers beginner-friendly crochet kits that encourage people to learn a new skill while caring for the environment. This project focused on designing eco-conscious packaging and developing a marketing campaign to introduce the brand to Gen Z and Gen Y audiences.

Problem Statement

The challenge was to design a system that aligned with crochetown values, being environmentally responsible, accessible, and creative, while appealing to target audiences.

Vision Statement

Design biodegradable, reusable packaging that communicates sustainability.
Create an engaging advertisement and package design.
Reduce environmental footprint through local sourcing and shipping.

Disciplines

Packaging design
Motion graphic
Marketing and advertising

[mailer / instagram carousel /magazine]

Year

2024

Software & Tools

Adobe illustrator
Adobe photoshop
Adobe After Effects
Indesign
Procreate

Crochetown focuses on sustainable packaging, eco-conscious printing, and youthful but minimalist design. Brainstorming session produced sketches for the package, yarn ring, and Mailer: the French aesthetic townhouse and playful illustration of crocheting inspired the branding.

Packaging prototypes were tested for durability, accessibility, and reliability. Multiple concepts were developed for marketing: pop mailer, Instagram carousel and motion graphic. Ensuring the visuals were clear and engaging and aligned with crochetown values.

Crochetown packaging is made with FSC-Certified Neenah Storm paper, water-based inks, and BondTech adhesive, meeting sustainability goals. Its bilingual label, QR code and compact structure made it accessible and interactive.

The campaign includes illustrations of graphic elements and Franch jazz music to make it engaging. The Mailer displays an illustrated pop-up, with a 15% discount, and an Instagram series called “Open the Door,” inviting users into a new hobby.