VANTA
Disciplines
Poster design
Brand identity
Social media
Advertisement
Software & Tools
Illustrator
Photoshop
After Effects
Indesign
Procreate
Year
2025
Project Background
The Vanta Grad Showcase was a collaboration with Ella Dowhaniuk to design a visual identity for the 4th year graduating Bachelor of Design Conestoga class. This project focused on creating a cohesive visual identity that reflects the theme of knowledge absorption and personal growth throughout the students' academic journey.
The project includes developing a logo, patterns, icons, typography, brand assets, photography, and promotional materials. The graduates selected the title "Vanta" to symbolize absorbing knowledge and evolving over the years of learning. This theme is expressed through a combination of textures and a modern design approach that showcases the strong foundation of design skills acquired during their studies.
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Create a visual identity that symbolizes the absorption of knowledge through textures and symbolic patterns.
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Integrate traditional and digital media in the design deliverables.
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Develop a simple yet strong logo that communicates the theme of growth and knowledge.
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Ensure the design is visually appealing while keeping the audience in mind.
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The challenge was to create a visual identity that symbolizes the theme of "Vanta,” the idea of absorption of knowledge, while balancing the busy texture with a Swiss-style layout
The design process began with brainstorming and developing ideas around the theme of "absorption of knowledge." We focused on creating a visual identity that explored textures through traditional paint and ink. These textures were scanned, digitized, and then layered to symbolize the accumulation of knowledge.
We explored various forms for the logo before settling on a simplified version of the texture motif, combined with a bold sans-serif font. The logo represents the foundation of design skills acquired over four years of study. To further reinforce the theme of growth, we used a secondary pattern inspired by a map, symbolizing progress and discovery.
Several iterations of colour palettes were tested, settling on a combination of dark grey, orange, dusty blue, light blue, and white. These colours represent creativity and knowledge, aligning with the project's core values.
The final design effectively combined traditional textures with modern digital tools to create a cohesive and visually striking identity. The logo was simplified yet powerful, representing the growth of knowledge in a clear, memorable way.
The key takeaway from this process was the importance of balancing busy design elements (textures) with clean, structured layouts. Testing and feedback helped refine the designs, ensuring the textures didn't overwhelm the viewer.
Disciplines
Packaging design
Graphic Tool Box
Physical Mock-ups
Software & Tools
Adobe Illustrator
Adobe Photoshop
Porcreate
Year
2025
Project Background
Orizen is a Fictional Origami Kit Developed for Studio IV project 2 to explore packaging, branding, and sustainability. The concept invites customers to discover origami as a mindful and creative practice while celebrating the beauty of Japanese culture and art.
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Building a visual identity that reflects mindfulness, cultural connection, sustainability, and accessibility
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Creating two packaging versions (pink sakura and yellow kiku ) with an interactive twist-fold instruction
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Developing clear and beginner-friendly instructions to follow on a 6x6-inch paper
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Ensuring the brand voice and design balance traditional with modern design
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Orizen should be an engaging and inspiring origami kit, celebrating Japanese tradition and encouraging sustainability. Creating a solution that needs to communicate calmness, creativity, and eco-consciousness while appealing to artistic audiences looking for a relaxing hobby
Research began with origami's heritage and its role as a meditative practice. The name Orizen is a blend of "Ori" (origami) and "zen," representing the focus on mindfulness of the brand.
Packaging sketches explored how to incorporate Japanese-oriented patterns into the origami.
The chosen pattern was Skaura, which are cherry blossoms representing spring's start, symbolizing softness and kindness. The other pattern is Kiku, representing the royal family, and symbolizing renewal and longevity. A twofold origami instruction paper showcases the steps to creating a crane.
Typography was carefully paired with scandria line stencil for headings, resembling the concept of origami and fankwage medium for the body text, adding warmth and personality. Colour Pleatte was refined to a red-pink for sakura and a cream yellow for kiku, aligning with the brand's mindfulness.
The final Orizen branding is elegant and reusable, using 100 % post-consumer recycled (PCW) cardstock, supporting sustainable practices. The design offers two foral patterns, which are 6 x 6 inches and instructions with a QR code for a video tutorial. The unboxing experience is interactive and rewarding as you learn how to make a crane and display it for decoration.