Disciplines
Packaging design
Graphic Tool Box
Physical Mock-ups
Software & Tools
Adobe Illustrator
Adobe Photoshop
Porcreate
Year
2025
Project Background
Orizen is a Fictional Origami Kit Developed for Studio IV project 2 to explore packaging, branding, and sustainability. The concept invites customers to discover origami as a mindful and creative practice while celebrating the beauty of Japanese culture and art.
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Building a visual identity that reflects mindfulness, cultural connection, sustainability, and accessibility
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Creating two packaging versions (pink sakura and yellow kiku ) with an interactive twist-fold instruction
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Developing clear and beginner-friendly instructions to follow on a 6x6-inch paper
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Ensuring the brand voice and design balance traditional with modern design
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Orizen should be an engaging and inspiring origami kit, celebrating Japanese tradition and encouraging sustainability. Creating a solution that needs to communicate calmness, creativity, and eco-consciousness while appealing to artistic audiences looking for a relaxing hobby
Research began with origami's heritage and its role as a meditative practice. The name Orizen is a blend of "Ori" (origami) and "zen," representing the focus on mindfulness of the brand.
Packaging sketches explored how to incorporate Japanese-oriented patterns into the origami.
The chosen pattern was Skaura, which are cherry blossoms representing spring's start, symbolizing softness and kindness. The other pattern is Kiku, representing the royal family, and symbolizing renewal and longevity. A twofold origami instruction paper showcases the steps to creating a crane.
Typography was carefully paired with scandria line stencil for headings, resembling the concept of origami and fankwage medium for the body text, adding warmth and personality. Colour Pleatte was refined to a red-pink for sakura and a cream yellow for kiku, aligning with the brand's mindfulness.
The final Orizen branding is elegant and reusable, using 100 % post-consumer recycled (PCW) cardstock, supporting sustainable practices. The design offers two foral patterns, which are 6 x 6 inches and instructions with a QR code for a video tutorial. The unboxing experience is interactive and rewarding as you learn how to make a crane and display it for decoration.
Crochetown
Disciplines
Packaging design
Motion graphic
Advertisement
Software & Tools
Illustrator
Photoshop
After Effects
Indesign
Procreate
Project Background
Crochetown developed to explore sustainable packaging design and marketing. The brand offers beginner-friendly crochet kits that encourage people to learn a new skill while caring for the environment. This project focused on designing eco-conscious packaging and developing a marketing campaign to introduce the brand to Gen Z and Gen Y audiences.
Year
2024
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Design biodegradable, reusable packaging that communicates sustainability.
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Create an engaging advertisement and package design.
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Reduce environmental footprint through local sourcing and shipping.
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The challenge was to design a system that aligned with crochetown values, being environmentally responsible, accessible, and creative, while appealing to target audiences.
Crochetown focuses on sustainable packaging, eco-conscious printing, and youthful but minimalist design. Brainstorming session produced sketches for the package, yarn ring, and Mailer: the French aesthetic townhouse and playful illustration of crocheting inspired the branding.
Packaging prototypes were tested for durability, accessibility, and reliability. Multiple concepts were developed for marketing: pop mailer, Instagram carousel and motion graphic. Ensuring the visuals were clear and engaging and aligned with crochetown values.
Crochetown packaging is made with FSC-Certified Neenah Storm paper, water-based inks, and BondTech adhesive, meeting sustainability goals. Its bilingual label, QR code and compact structure made it accessible and interactive.
The campaign includes illustrations of graphic elements and Franch jazz music to make it engaging. The Mailer displays an illustrated pop-up, with a 15% discount, and an Instagram series called “Open the Door,” inviting users into a new hobby.