Orizen
Disciplines
Package design
Graphic toolbox
Physical mock-ups
Project Background
Origen is an origami kit developed to explore packaging, branding, and sustainability through a creative experience. Origami has long been recognized as both a cultural craft and a meditative practice, but many contemporary kits overlook its emotional and artistic value. This project explores how thoughtful packaging design can enhance the origami experience by encouraging creativity and cultural appreciation while remaining accessible to beginners.
Software & Tools
Illustrator
Photoshop
Procreate
Year
2025
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Building a visual identity that reflects mindfulness, cultural connection and accessibility.
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Creating two packaging versions, Pink sakura and yellow Kiku pattern, with an interactive twist-fold instruction
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Many beginner origami kits lack thoughtful packaging that communicates mindfulness, cultural context and sustainability in a clear and approachable way. Existing origami products often rely on disposable packaging materials and overall complex instructions, which can discourage new users from engaging with the product. Orizen addresses this gap by designing an eco-conscious origami kit that combines cultural storytelling with beginner-friendly instruction and reusable packaging to support the overall experience.
Research began with origami's heritage and its role as a meditative practice. The name Orizen is a blend of "Ori" (origami) and "zen," reflecting the brand's focus on mindfulness.
Packaging sketches explored how to incorporate Japanese-oriented patterns into the origami.
The chosen pattern was Skaura, featuring cherry blossoms that symbolize the start of spring and beauty. The other pattern is Kiku, representing the royal family, and symbolizing renewal and longevity. A twofold origami instruction paper showcases the steps to creating a crane.
Typography was carefully paired with the scandria line stencil for headings, resembling the concept of origami, and with a fankwage medium for the body text, adding warmth and personality. The colour palette was refined to a red-pink for sakura and a cream-yellow for kiku, aligning with the brand's mindfulness.
The final Orizen branding is elegant and reusable, offering two floral patterns, instructions, and a QR code for a video tutorial. The unboxing experience is interactive and rewarding as you learn how to make a crane that can be given as a gift or displayed for decoration.
Disciplines
Packaging design
Graphic Tool Box
Physical Mock-ups
Software & Tools
Adobe Illustrator
Adobe Photoshop
Porcreate
Year
2025
Project Background
Orizen is a Fictional Origami Kit Developed for Studio IV project 2 to explore packaging, branding, and sustainability. The concept invites customers to discover origami as a mindful and creative practice while celebrating the beauty of Japanese culture and art.
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Building a visual identity that reflects mindfulness, cultural connection, sustainability, and accessibility
-
Creating two packaging versions (pink sakura and yellow kiku ) with an interactive twist-fold instruction
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Developing clear and beginner-friendly instructions to follow on a 6x6-inch paper
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Ensuring the brand voice and design balance traditional with modern design
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Orizen should be an engaging and inspiring origami kit, celebrating Japanese tradition and encouraging sustainability. Creating a solution that needs to communicate calmness, creativity, and eco-consciousness while appealing to artistic audiences looking for a relaxing hobby
Research began with origami's heritage and its role as a meditative practice. The name Orizen is a blend of "Ori" (origami) and "zen," representing the focus on mindfulness of the brand.
Packaging sketches explored how to incorporate Japanese-oriented patterns into the origami.
The chosen pattern was Skaura, which are cherry blossoms representing spring's start, symbolizing softness and kindness. The other pattern is Kiku, representing the royal family, and symbolizing renewal and longevity. A twofold origami instruction paper showcases the steps to creating a crane.
Typography was carefully paired with scandria line stencil for headings, resembling the concept of origami and fankwage medium for the body text, adding warmth and personality. Colour Pleatte was refined to a red-pink for sakura and a cream yellow for kiku, aligning with the brand's mindfulness.
The final Orizen branding is elegant and reusable, using 100 % post-consumer recycled (PCW) cardstock, supporting sustainable practices. The design offers two foral patterns, which are 6 x 6 inches and instructions with a QR code for a video tutorial. The unboxing experience is interactive and rewarding as you learn how to make a crane and display it for decoration.