ORIZEN 3 | beldesigns

PACKAGING

DESIGN

STUDIO IV

PROJECT 2

project info

Project Background

Orizen is a Fictional Origami Kit Developed for Studio IV project 2 to explore packaging, branding, and sustainability. The concept invites customers to discover origami as a mindful and creative practice while celebrating the beauty of Japanese culture and art.

Problem Statement

Orizen should be an engaging and inspiring origami kit, celebrating Japanese tradition and encouraging sustainability. Creating a solution that needs to communicate calmness, creativity, and eco-consciousness while appealing to artistic audiences looking for a relaxing hobby

Vision Statement

Building a visual identity that reflects mindfulness, cultural connection, sustainability, and accessibility
Creating two packaging versions (pink sakura and yellow kiku ) with an interactive twist-fold instruction
Developing clear and beginner-friendly instructions to follow on a 6x6-inch paper
Ensuring the brand voice and design balance traditional with modern design

Disciplines

Packaging design
Graphic Tool Box
Physical Mock-ups

Year

2025

Research began with origami's heritage and its role as a meditative practice. The name Orizen is a blend of "Ori" (origami) and "zen," representing the focus on mindfulness of the brand.

Packaging sketches explored how to incorporate Japanese-oriented patterns into the origami.

The chosen pattern was Skaura, which are cherry blossoms representing spring's start, symbolizing softness and kindness. The other pattern is Kiku, representing the royal family, and symbolizing renewal and longevity. A twofold origami instruction paper showcases the steps to creating a crane.

Typography was carefully paired with scandria line stencil for headings, resembling the concept of origami and fankwage medium for the body text, adding warmth and personality. Colour Pleatte was refined to a red-pink for sakura and a cream yellow for kiku, aligning with the brand's mindfulness.

The final Orizen branding is elegant and reusable, using 100 % post-consumer recycled (PCW) cardstock, supporting sustainable practices. The design offers two foral patterns, which are 6 x 6 inches and instructions with a QR code for a video tutorial. The unboxing experience is interactive and rewarding as you learn how to make a crane and display it for decoration.